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AI-generated summary
Sleep well during the Keynote? When you look at the news posts on Apple-focused tech sites, there’s not a single real criticism. Why? Simply because if you criticize Apple, you’ll stop receiving Keynote invitations and review units to test their hardware. For all “pro” media outlets, criticism isn’t possible without financial consequences — and that’s genuinely damaging.
What to take away from this Keynote? First, a more complete entry-level product with this new iPad that supports a keyboard. Where Apple gets it wrong by positioning it as a Chromebook alternative is that you can’t connect it to an external display. In other words, you’re forced to work 24/7 on a screen that’s only 10.2 inches… So honestly, just get a small laptop and you’ll have the comfort that goes with it.
Adding “Pro” to the iPhone lineup — how to sell a product for something it’s not. Once again, slapping “Pro” on the label to justify outrageous pricing. But if it’s really for professionals, where’s Pencil support? The Samsung Note 10 is in my view far more “pro” in actual use, particularly with the ability to use the phone as a secondary computer thanks to the DEX feature.
Three lenses for ultra-wide-angle photography. Everyone will form their own opinion, but since the iPhone X I’ve put down my phone for photos in favor of my Leica . And I’m not going back. I can only recommend investing in a real compact camera — like the magnificent Sony RX100 VII — which you can take everywhere and whose photo performance is light years ahead of any phone.
Beyond that, not much to get excited about — no USB-C. The iPhone design remains unchanged, still with those rounded edges while the new iPad Pros look stunning with their angular lines.
An Apple Watch that stays on like the competition — finally. You’ll no longer look ridiculous trying to discreetly check the time during meetings.
I recently decided to stop wearing an Apple Watch — partly because it’s useless for sport. One tough workout and the next day it tells you to match that effort, when theoretically you need rest.
You also can’t track an activity through external sensors without wearing the watch, which is a real shame — some sports just aren’t compatible with wearing a watch.
It’s the ultimate planned obsolescence device. A watch like this has a maximum lifespan of 3 years. The cost of a battery replacement will be as high as just buying a new one. For the price of an Apple Watch, you could buy a beautiful mechanical watch that, well maintained, will last for years and might even gain in value.
